📝 $7.2B Spend on Amazon Yesterday

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News of the Day

Adobe Analytics reported an 11.7% year-on-year growth in consumer spending on the first day of Amazon Prime Day, with $7.2 billion spent compared to $6.4 billion in 2023. The first day was the biggest e-commerce and mobile shopping day of the year, with $3.5 billion spent via mobile devices. The Buy Now Pay Later option saw a 17.1% increase, driving $540 million in sales. Categories with significant sales growth included headphones and Bluetooth speakers (164%), electronics (33%), and video games (134%). The average order size rose to $60.03 from previous years’ $56.64 and $53.14. Adobe predicts a record $14 billion in online spending across the two-day event, attributing the higher sales to new demand rather than price increases, with e-commerce prices down 4.2% YoY in June 2024.

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