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- 📝 Copilot dominating personal finance apps
📝 Copilot dominating personal finance apps
Liam Gill
March 22, 2024
News of the Day
The closure of Intuit's Mint app marks a significant shift in the personal finance app landscape, benefitting competitors like Copilot, which has seen substantial growth and user engagement since Mint's announcement to shut down. Founded in January 2020 by CEO Andrés Ugarte in New York, Copilot has quickly amassed over 100,000 subscribers, many of whom actively use the app daily or multiple times a week. Ugarte highlights that Copilot's design focuses on analyzing user activity and presenting budget scores in categories users care about, leading to an average savings of 5% for its users. The app's success and unique approach have not only captivated users but also attracted investment, with a recent $6 million Series A funding round aimed at expanding its offerings, including developing Android and web capabilities and enhancing AI and product development. Copilot's growth trajectory, fueled by Mint's departure and a strong focus on user experience, underscores a demand for more intuitive and personalized financial tools in the market.
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