📝 Epicery Closes

Liam Gill
January 01, 2025

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News of the Day

After nine years of promoting local food delivery in France, Epicery has announced its closure, citing persistent financial challenges exacerbated by inflation and post-COVID shifts in consumer habits. Once a pandemic-era success, the startup struggled with a negative EBITDA of €4.69 million in 2023, despite €2.57 million in sales. Epicery's premium grocery model, which served 25,000 recurring customers and 1,100 shops in cities like Paris and Lyon, faltered amid fierce competition and the strategic withdrawal of support from majority stakeholder Geopost. While CEO Édouard Morhange plans a new venture in food digitalization, Epicery’s closure underscores the challenges of scaling logistics-driven businesses in a crowded market.

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88k Shopify stores do $1m+/yr.
10k do $5m+/yr
5k do $10m+/yr
820 do $50m+/yr
400 do $100m+/yr
While there are a lot of mid-market bizs on Shopify…
There aren’t actually that many BIG bizs on Shopify.
Yet.
It'll be exciting to see how many of the 88k become $100m.
And how… x.com/i/web/status/1…
— Jeremy Horowitz | Buying $10-100m eCom Brands (@Jeremy_Horowitz)
4:55 PM • Dec 31, 2024

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