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📝 Google's Hubspot acquistion
Liam Gill
April 05, 2024
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Alphabet, Google's parent company, is reportedly considering acquiring HubSpot. This potential deal, would mark a significant departure from Google's historical acquisition patterns, which have typically involved smaller expenditures. Google's largest acquisition to date was Motorola Mobility at $12.5 billion in 2011, a venture that ended with a sale to Lenovo for $2.91 billion. More recently, Google purchased Mandiant for $5.4 billion in 2022. Given the current climate of austerity in the tech industry and additional job cuts announced by Google CEO Sundar Pichai in January, a large-scale acquisition like HubSpot might be challenging to justify, especially amidst regulatory scrutiny of big tech mergers in the U.S., U.K., and EU. However, Alphabet's substantial cash reserves of $110 billion as of the end of last year indicate the company has the financial capacity to pursue such a deal if it chooses. The existing partnership between Google and HubSpot could potentially lay the groundwork for an acquisition, though the outcome remains uncertain.
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