📝 GridBank raises $6M

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Montreal-based startup GridBank has closed a $6 million equity seed round to scale its marketplace that allows smartphone users to monetize the dormant video content in their camera rolls. Led by StandUp Ventures, Version One Ventures, and GreenSky Ventures, the funding includes $1 million in secondary liquidity for early investors and follows a period of pre-venture profitability. Founded by CEO Laura Lalonde, the platform addresses the high demand for authentic, unstaged "media language" by allowing users to upload short, everyday clips—such as skincare routines or landscapes—which are then sold to major brands like Lyft and ad agencies like TubeScience for use in organic marketing campaigns. To maintain ethical standards and data transparency, GridBank employs a human-in-the-loop moderation process to filter out unauthorized likenesses while preparing to launch a location-based, "Pokémon Go-style" data collection campaign and an external API to integrate its vast library of user-generated assets with other enterprise applications.

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