📝 Hightouch raises $80M

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Hightouch, a startup co-founded by former Segment engineers, has raised an $80 million Series C round led by Sapphire Ventures, doubling its valuation to $1.2 billion. The company’s core product synchronizes data warehouses with sales, marketing, and customer service tools, while its newer AI Decisioning product automates optimization by running experiments to enhance customer experiences. Initially bootstrapped, Hightouch sought funding after AI Decisioning sparked significant demand, attracting clients like Spotify and Grammarly. The investment will fuel further development and expansion as businesses increasingly prioritize AI-driven personalization and efficiency.

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