📝 LinkedIn Launches Games

Liam Gill
May 02, 2024

News of the Day

LinkedIn is launching three new games—Queens, Crossclimb, and Pinpoint—to enhance user engagement by leveraging the social and competitive aspects of gaming within its platform. Developed by LinkedIn News, these games aim to strengthen network ties among users by allowing them to invite connections to play, share game statuses, and view leaderboards linked to company affiliations. The games, inspired by popular puzzles like Sudoku and word associations, are designed to be short and contained, promoting brief daily interaction without becoming a distraction. This initiative reflects LinkedIn’s strategic push to increase platform engagement, mirroring the engagement strategies used by newspapers and other media with puzzles and games to build and maintain their audience bases.

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An unmeasurable—but likely largest—benefit of making your app social is perception of peer adoption.
Today, even among teens, the lamest thing you can do is tell your friends about an app. However, if you believe others are on it, you feel less shame to bring it up to people.
— Nikita Bier (@nikitabier)
4:50 PM • May 1, 2024

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Liam Gill