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McDonald's new spinoff competing with Starbucks
Liam Gill
December 07, 2023
News of the Day
McDonald's is launching CosMc’s, with its first outlet opening this week in Bolingbrook, Illinois." This spinoff brand, inspired by the McDonaldland mascot CosMc, plans to open 10 locations by the end of 2024, including nine in Texas, as part of a trial. The fast-food giant aims to analyze performance over a year before deciding on further expansion. CosMc’s is primarily designed to capture the emerging market segment with demand for customized coffee-based drinks in the afternoon. Think of it as being primarily positioned to take market share from Starbucks. CosMc’s will have familiar food items like Egg McMuffins and McFlurries as well as new items like pretzel bites and Frappes.
Tweet of the Day
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#1 piece of advice for the first week on a new job.
No one is going to give a s*** about the 10 page strategy doc with fluffy words.
Get doing, find low-hanging fruit and easy wins.
The team needs to build confidence in you.
— Harry Stebbings (@HarryStebbings)
3:54 PM • Dec 6, 2023
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Insight of the Day
Taylor Swift is the #1 most in-demand artist of 2023. (Per Spotify)
Yes. This might have been painfully obvious for the last 11 months, but the fact that she held 66 events with an average ticket price of $1,088.56 is just insane. What larger trend has she tapped into, or is she really the most popular artist in human history? For perspective, the second biggest artist this year was Beyonce whose tour had 57 shows averaging $323.88 per ticket.
If there is a larger trend she is tapping into, can that trend be monetized in other ways?
Have you purchased tickets to Taylor Swift's Era's Tour? |
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Onwards and Upwards,
