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Meta is taking steps to reduce the visibility of political content on its platforms, including Instagram and the newly launched Threads app, aiming to steer clear of the heated political debates often seen on Twitter, now X. The company announced that its recommendation engines on Instagram and Threads will not proactively suggest political posts to users, aligning with its existing approach on Facebook. This policy adjustment, particularly relevant as the U.S. 2024 elections approach, will affect Instagram Reels, Instagram Explore, and In-Feed Recommendations on both Instagram and Threads. However, content from accounts that users already follow will still appear in their Feed and Stories, ensuring that followers of specific accounts can still access political content shared by those they follow. Professional accounts can use the Account Status feature to check and adjust their eligibility for content recommendation. Additionally, users desiring political content can opt-in through their settings on Instagram and Threads, and a similar option will be introduced on Facebook in the future. This move aims to mitigate the spread of hate and misinformation that has previously led to violence and political unrest, as Meta seeks to distance its platforms from potentially problematic content while also addressing regulatory concerns. The implementation of these changes will be gradual, with Meta focusing on getting it right without specifying a complete rollout date.

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