New Outcome Base AI Pricing Model

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Sierra, a new startup founded by Bret Taylor and Clay Bavor, aims to revolutionize customer experience through AI agents, positioning them as essential digital assets for companies, much like websites or mobile apps. The founders envision conversational AI becoming the primary interface for brand interactions across various customer service aspects. Despite challenges like system integration with older platforms and the potential for AI hallucinations, Sierra is developing complex models, including a "supervisor" model, to mitigate risks and ensure quality responses. Additionally, the company is navigating regulatory and privacy concerns related to automated customer data handling. Sierra, which is distinct from OpenAI where Taylor serves as board chair, plans to introduce outcome-based pricing, charging customers only when a problem is resolved. With $110 million in funding, Sierra faces competition from industry giants like Salesforce but is banking on the transformative potential of AI in customer experience.

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