📝 Oura raises $900M

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Oura has raised $900 million in a Series E round led by Fidelity Management & Research Company, lifting the Finnish wearable maker’s valuation to $11 billion as it doubles down on preventive health tech. New investor ICONIQ joined Whale Rock and Atreides in the round, which brings Oura’s total funding to $1.5 billion. Best known for its sleek Oura Ring, the company has sold 5.5 million units since 2015 and expects 2025 revenue to hit $1 billion, up from $500 million last year. With new products like the Oura Ring 4 Ceramic and AI-driven Health Panels for blood testing and lifestyle advice, Oura is evolving from fitness tracker to full-fledged health platform—one that now partners with Dexcom to sync glucose data and aims to make proactive wellness the next global standard.

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