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- 📝 Parker Conrad's startup building advice
📝 Parker Conrad's startup building advice
Liam Gill
August 15, 2024
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News of the Day
Parker Conrad, founder and CEO of Rippling, challenges the conventional advice for building B2B software, arguing that focusing narrowly on one pain point is misguided. He believes that this approach has led to inefficiency, with businesses juggling multiple software applications. Instead, Conrad advocates for creating a comprehensive platform that integrates various business functions into a single system, allowing for a standardized user experience and flexible pricing. This strategy, he argues, is especially effective in times of economic uncertainty when companies are more likely to consolidate their software needs. Conrad's approach with Rippling, which offers a range of services from payroll to IT solutions, has proven successful, attracting and retaining customers by providing an all-in-one solution that adapts to market changes.
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Founders: Use the Nod-Along Strategy in your pitch decks. Start with statements investors agree with, then guide them to your solution. It’s subtle but powerful.
— Liam Gill (@LawyerLiam)
9:00 PM • Aug 13, 2024
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