📝 Peec AI raises $21M

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Peec AI has raised a $21 million Series A, just four months after its seed round, tripling its valuation to above $100 million as the Berlin-based startup races to define the emerging category of generative engine optimization, the art and science of shaping how brands appear in AI search results. With ARR surging past $4 million in under a year and more than 1,300 companies using its platform to track visibility, sentiment, and the underlying sources that influence ChatGPT-style answers, Peec AI is positioning itself as the marketing dashboard for a world where consumers increasingly ask questions of AI, not Google. The new funding will fuel a hiring spree of 40 people, Berlin expansion, and a New York sales office, as the company — founded out of Antler’s 2024 cohort — battles rivals like Profound and OtterlyAI by offering prompt-based tracking, actionable visibility recommendations, and a proprietary data pipeline built from raw AI-search datasets that reveal what users really ask about brands.

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