📝 Rwazi raises $12M

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After years of frustration with unreliable international consumer data, Joseph Rutakangwa co-founded Rwazi, an AI-powered market intelligence startup that just raised a $12 million Series A led by Bonfire Ventures. Unlike legacy firms like GFK and Ipsos, Rwazi collects real-time, “zero-party” consumption data directly from users in 190 countries, helping brands like Coca-Cola, Pampers, and Visa anticipate consumer shifts and make faster, smarter decisions. Rutakangwa argues this approach — rooted in direct, validated input rather than modeled guesses, gives Rwazi an edge in global markets long underserved by accurate insights. With the new capital, Rwazi plans to scale its AI co-pilot, expand engineering, and double down on infrastructure that lets companies see around corners before their competitors do.

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