📝 Siro raises $50M

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Siro, a startup aiming to bring AI note-taking to in-person sales meetings, has raised $50 million in a Series B led by SignalFire, with backing from 01 Advisors and other notable tech veterans, bringing its total funding to $75 million. Founded by Jake Cronin—who got his start managing door-to-door knife sales—the company offers an app that transcribes field sales conversations and surfaces top-performing calls for peer learning via a dashboard. By training industry-specific models and analyzing rapport and rejection handling, Siro hopes to digitize the “dark matter” of offline sales interactions, offering both frontline reps and companies deeper insights into customer behaviour and sales performance.

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