📝 The Prompting Company raises $6.5M

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The Prompting Company, a Y Combinator-backed startup founded just four months ago by Kevin Chandra, Michelle Marcelline, and Albert Punama, has raised $6.5 million in seed funding to help brands get discovered by AI instead of Google. As Americans increasingly turn to large language models for holiday shopping, AI-driven traffic to retail sites is expected to surge up to 520% in 2025, creating a new frontier for product discovery known as Generative Engine Optimization (GEO). The Prompting Company’s platform helps businesses build “AI-facing websites” optimized for agents, not humans—stripped of pop-ups and fluff—to ensure their products are cited in AI responses and conversations. Already serving clients like Rippling, Rho, Motion, and Fondo, and reportedly powering a Fortune 10 company with half a million AI-optimized pages, the startup believes GEO will soon eclipse SEO as the dominant marketing channel. Backed by Peak XV Partners, Base10, Y Combinator, and others, The Prompting Company is betting on a future where AI agents, not users, browse and buy on our behalf—making it the early infrastructure layer for the next era of online discovery.

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