📝 TikTok Trying To Improve Image

Author

Liam Gill
May 22, 2024

News of the Day

TikTok is ramping up efforts to prevent its potential ban in the U.S. by improving its public image and initiating legal challenges. On Tuesday, the platform introduced the TikTok Change Makers Program, featuring fifty global creators who positively impact the platform and beyond. TikTok will support these creators and donate $25,000 to a non-profit of their choice on their behalf. This initiative includes environmental activists and motivational speakers, with notable figures like Joel Bervell, who addresses racial disparities in medicine. While TikTok hasn't explicitly linked this program to its strategy to remain operational in the U.S., it is likely part of its broader efforts to maintain its presence amid regulatory threats. President Joe Biden's bill, signed in April, mandates ByteDance, TikTok's China-based parent company, to sell the app or face a ban. However, ByteDance has shown no intention of selling, leaving TikTok's future uncertain, especially with the possibility of political changes in the upcoming election.

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