Unique Way to Raise VC

Author

Liam Gill
January 19, 2024

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Insight of the Day

Lindsey Lee Lurgin, founder of Fuck You Pay Me (FYPM), a platform akin to Glassdoor for influencers, raised a $275K seed extension in a unique way: through Instagram stories without a pitch deck. Utilizing her substantial Instagram following in the creator economy industry, Lurgin shared her company's performance and funding needs directly on the platform. This method attracted investors like Derek Schlicker, Jessica Lee, and Sophia Amoruso. FYPM, born from Lurgin's personal challenges in the creative industry, provides a database for influencers to review and share brand experiences and payment information. The new funding will help FYPM scale and improve its data quality, aiming for a more significant impact on the creator economy.​

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