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News of the Day

The U.S. Patent and Trademark Office (USPTO) has recently issued guidance clarifying that only "natural humans" can be awarded patents, emphasizing that intellectual property protections are designed to incentivize human ingenuity. This decision addresses the complex legal questions surrounding AI's role in the invention process, particularly whether an AI model could be considered an individual or inventor in its own right. The guidance specifies that AI-assisted inventions are not automatically unpatentable, but the AI system itself cannot legally be an inventor. For a patent to be granted, at least one human must significantly contribute to and be named as the inventor of the claim. This clarification seeks to navigate the nuanced distinction between merely using an AI to assist in the creation of an invention versus the AI independently generating patentable material without human contribution. The USPTO's stance is that ownership or oversight of an AI system does not automatically attribute the system's output as the human's invention unless there is a significant human contribution to the conception of the invention. This policy aligns with the broader legal principle that copyrights and patents are intended to protect and reward the creative and intellectual contributions of individuals, not the outputs of software or non-human entities.

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Time to Add AI to Your Portfolio

Marketing is an art, not a science — or, at least it was. 

RAD AI is an essential AI technology that tells brands who their customer is, and how to best create content that significantly boosts ROI. And 3X revenue growth this year suggests it's working. 

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